C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 2627
CMYK C: 84, 100, 31, 34
CMYK U: 63, 74, 28, 9
HEX #3D1252
PMS 540
CMYK C: 100, 80, 38, 37
CMYK U: 82, 67, 36, 19
HEX #002f57
PMS Black 6
CMYK C: 82, 71, 59, 75
CMYK U: 69, 61, 50, 32
HEX #101820
SECONDARY
SECONDARY
PMS 4745
CMYK C: 19, 28, 31, 0
CMYK U: 19, 29, 30, 0
HEX #CFB4A7
PMS 202
CMYK C: 30, 95, 74, 29
CMYK U: 37, 70, 52, 16
HEX #8A2533
T Y P O G R A P H Y
T Y P O G R A P H Y
S T Y L E G U I D E
S T Y L E G U I D E
HEADLINE
PRINT/DIGITAL: PRATA REGULAR, UPPERCASE
SUB HEADLINE
PRINT: PF DIN TEXT PRO LIGHT, UPPERCASE
DIGITAL: ROPA SANS REGULAR, UPPERCASE
BODY COPY
PRINT: PF DIN TEXT PRO LIGHT, Sentence Case
DIGITAL: ROPA SANS REGULAR, Sentence Case
ACCENT FONT
PRINT: PF DIN TEXT PRO EXTRA THIN ITALIC, Sentence Case
DIGITAL: ROPA SANS ITALIC, Sentence Case
L O G O S
L O G O S
G R A P H I C S
G R A P H I C S
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