C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 533
CMYK C: 91, 82, 45, 47
CMYK U: 67, 57, 37, 13
HEX #202944
PMS 1235
CMYK C: 0, 32, 96, 0
CMYK U: 0, 39, 83, 0
HEX #FDB522
PMS 538
CMYK C: 22, 13, 8, 0
CMYK U: 18, 10, 6, 0
HEX #C5CED9
SECONDARY
SECONDARY
PMS Warm Gray 1
CMYK C: 15, 14, 17, 0
CMYK U: 13, 13, 16, 0
HEX #D6D1CA
PMS Cool Gray 7
CMYK C: 44, 35, 34, 1
CMYK U: 42, 33, 32, 1
HEX #97989A
PMS 581
CMYK C: 54, 48, 100, 33
CMYK U: 51, 42, 79, 19
HEX #635C20
T Y P O G R A P H Y
T Y P O G R A P H Y
B R A N D B O O K
B R A N D B O O K
HEADLINE
PRINT/DIGITAL: STAATLICHES REGULAR, UPPERCASE
SUB HEADLINE
PRINT/DIGITAL: STAATLICHES REGULAR, UPPERCASE
BODY COPY
PRINT/DIGITAL: ROBOTO SLAB LIGHT, SENTENCE CASE
BODY COPY
PRINT/DIGITAL: ROBOTO SLAB BOLD, UPPERCASE
L O G O S
L O G O S
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