C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 547
CMYK C: 99, 66, 55, 55
CMYK U: 78, 57, 45, 24
HEX #00303C
PMS 7527
CMYK C: 16, 13, 22, 0
CMYK U: 13, 12, 14, 0
HEX #D6D1C3
PMS 446
CMYK C: 71, 57, 60, 44
CMYK U: 62, 49, 51, 19
HEX #3D4543
PMS 7593
CMYK C: 25, 84, 91, 19
CMYK U: 30, 64, 62, 12
HEX #A2412C
T Y P O G R A P H Y
T Y P O G R A P H Y
S T Y L E G U I D E
S T Y L E G U I D E
HEADLINE
PRINT/DIGITAL: LATO SEMIBOLD, UPPERCASE
SUB HEADLINE
PRINT/DIGITAL: LATO BLACK, TITLE CASE
BODY COPY
PRINT/DIGITAL: LATO REGULAR, SENTENCE CASE
ACCENT FONT
PRINT: AUTOGRAPHY, TITLE CASE
DIGITAL: MEOW SCRIPT, TITLE CASE
L O G O S
L O G O S
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