C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 319
CMYK C: 60, 0, 16, 0
CMYK U: 63, 0, 17, 0
HEX #62B9BA
PMS 641
CMYK C: 100, 22, 0, 29
CMYK U: 100, 29, 0, 14
HEX #006D9E
PMS 177
CMYK C: 0, 58, 29, 0
CMYK U: 0, 55, 36, 0
HEX #EF9EA0
SECONDARY
SECONDARY
PMS 7541
CMYK C: 100, 22, 0, 29
CMYK U: 9, 2, 0, 0
HEX #D6E3E0
PMS 705
CMYK C: 0, 12, 0, 0
CMYK U: 0, 12, 0, 0
HEX #F2DAD0
PMS 7694
CMYK C: 100, 77, 35, 21
CMYK U: 76, 58, 36, 14
HEX #034461
T Y P O G R A P H Y
T Y P O G R A P H Y
S T Y L E G U I D E
S T Y L E G U I D E
HEADLINE
PRINT/DIGITAL: ASAP BOLD, UPPERCASE
SUB HEADLINE
PRINT/DIGITAL: ASAP BOLD, TITLE CASE
BODY COPY
PRINT/DIGITAL: ASAP MEDIUM, SENTENCE CASE
ACCENT FONT
PRINT/DIGITAL: PACIFICO LIGHT, TITLE CASE/SENTENCE CASE
L O G O S
L O G O S
G R A P H I C S
G R A P H I C S
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