C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 319
CMYK C: 66, 0, 21, 0
CMYK U: 67, 0, 21, 0
HEX #2CCCD3
PMS 641
CMYK C: 100, 53, 21, 4
CMYK U: 87, 46, 16, 1
HEX #0067A0
PMS 177
CMYK C: 0, 62, 31, 0
CMYK U: 0, 58, 29, 0
HEX #FF808B
SECONDARY
SECONDARY
PMS 7541
CMYK C: 14, 7, 8, 0
CMYK U: 12, 6, 7, 0
HEX #D9E1E2
PMS 705
CMYK C: 2, 16, 5, 0
CMYK U: 0, 16, 4, 0
HEX #F5DADF
T Y P O G R A P H Y
T Y P O G R A P H Y
S T Y L E G U I D E
S T Y L E G U I D E
HEADLINE
PRINT/DIGITAL: ASAP BOLD, UPPERCASE
SUB HEADLINE
PRINT/DIGITAL: ASAP BOLD, TITLE CASE
BODY COPY
PRINT/DIGITAL: ASAP MEDIUM, SENTENCE CASE
ACCENT FONT
PRINT/DIGITAL: PACIFICO LIGHT, TITLE CASE/SENTENCE CASE
L O G O S
L O G O S
G R A P H I C S
G R A P H I C S
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