C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 316
CMYK C: 100, 10, 29, 68
CMYK U: 100, 34, 30, 60
HEX #004851
PMS 4170
CMYK C: 36, 11, 18, 0
CMYK U: 39, 11, 15, 2
HEX #A4BDBA
OFF-WHITE
CMYK C: 2, 2, 5, 0
CMYK U: 2, 2, 5, 0
HEX #F8F5EE
SECONDARY
SECONDARY
PMS 7573
CMYK C: 4, 55, 89, 30
CMYK U: 9, 48, 80, 24
HEX #A86836
PMS 4179
CMYK C: 38, 18, 47, 8
CMYK U: 39, 18, 43, 11
HEX #92A27B
COASTAL TAN
CMYK C: 6, 6, 20, 0
CMYK U: 6, 6, 20, 0
HEX #EEE7CE
T Y P O G R A P H Y
T Y P O G R A P H Y
B R A N D B O O K
B R A N D B O O K
HEADLINE
PRINT/DIGITAL: Petrona Italic Semibold, Titlecase
SUB HEADLINE
PRINT/DIGITAL: Arsenal Bold, All Caps
BODY COPY
PRINT/DIGITAL: Petrona Regular, Sentence Case
ACCENT FONT
PRINT/DIGITAL: La Belle Aurore, Titlecase
PRINT: Arsenal Bold, ALL CAPS
L O G O S
L O G O S
G R A P H I C S
G R A P H I C S
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