C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 1817
CMYK C: 41, 78, 66, 45
CMYK U: 44, 65, 57, 26
HEX #5D191F
PMS 5753
CMYK C: 60, 43, 88, 28
CMYK U: 55, 40, 64, 15
HEX #687352
PMS 9100
CMYK C: 9, 6, 10, 0
CMYK U: 8, 7, 5, 0
HEX #EFEADF
SECONDARY
SECONDARY
PMS Black 6
CMYK C: 82, 71, 59, 75
CMYK U: 69, 61, 50, 32
HEX #010101
T Y P O G R A P H Y
T Y P O G R A P H Y
B R A N D B O O K
B R A N D B O O K
HEADLINE
Chakra Petch Regular, ALL CAPS
SUB HEADLINE
Chakra Petch Semibold, ALL CAPS
BODY COPY
Outfit light, sentence case
L O G O S
L O G O S
G R A P H I C S
G R A P H I C S
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