C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 2041
CMYK C: 27, 98, 57, 14
CMYK U: 32, 79, 47, 10
HEX #A4234C
PMS 7421
CMYK C: 38, 93, 62, 45
CMYK U: 44, 73, 49, 22
HEX #681C32
PMS BLACK
CMYK C/U: 60, 40, 40, 100
HEX #000000
SECONDARY
SECONDARY
PMS WARM GRAY 1
CMYK C: 15, 14, 17, 0
CMYK U: 13, 13, 16, 0
HEX #D7D1CA
T Y P O G R A P H Y
T Y P O G R A P H Y
HEADLINE
PRINT/DIGITAL: HEEBO LIGHT & BOLD COMBINED, UPPERCASE
SUB HEADLINE
PRINT/DIGITAL: HEEBO LIGHT, UPPERCASE
BODY COPY
PRINT/DIGITAL: ABHAYA LIBRE REGULAR, SENTENCE CASE
ACCENT FONT
PRINT/DIGITAL: OLD STANDARD TT ITALIC, SENTENCE CASE
L O G O S
L O G O S
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