C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS 2382
CMYK C: 81, 38, 0, 0
CMYK U: 74, 44, 0, 0
HEX #0089d8
PMS 283
CMYK C: 41, 14, 0, 0
CMYK U: 37, 12, 0, 0
HEX #90bfe9
PMS 2377
CMYK C: 87, 65, 36, 18
CMYK U: 71, 53, 37, 13
HEX #305371
SECONDARY
SECONDARY
PMS 7621
CMYK C: 21, 100, 95, 13
CMYK U: 20, 76, 60, 5
HEX #b02028
PMS 422
CMYK C: 41, 32, 32, 0
CMYK U: 41, 32, 32, 0
HEX #9ea1a1
PMS 2322
CMYK C: 49, 66, 79, 56
CMYK U: 51, 57, 69, 36
HEX #4e3524
T Y P O G R A P H Y
T Y P O G R A P H Y
B R A N D B O O K
B R A N D B O O K
HEADLINE
PRINT: DUKE FILL, UPPERCASE
DIGITAL: OSWALD, UPPERCASE
SUB HEADLINE
PRINT: NEUTRAFACE DISPLAY MEDIUM, UPPERCASE
DIGITAL: JOSEFIN SANS, UPPERCASE
BODY COPY
PRINT/DIGITAL: OPEN SANS REGULAR, SENTENCE CASE
ACCENT FONT
PRINT: NEUTRAFACE DISPLAY MEDIUM, UPPERCASE
DIGITAL: JOSEFIN SANS, UPPERCASE
L O G O S
L O G O S
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