C O L O R P A L E T T E
C O L O R P A L E T T E
PRIMARY
PRIMARY
PMS Black 6
CMYK C: 0, 0, 0, 100
CMYK U: 0, 0, 0, 100
HEX #000000
PMS187
CMYK C: 23, 100, 87, 15
CMYK U: 25, 78, 56, 8
HEX #AA1A2D
PMS 2467
CMYK C: 27, 42, 62, 3
CMYK U: 26, 38, 51, 1
HEX #B9916C
SECONDARY
SECONDARY
PMS 7546
CMYK C: 86, 69, 50, 46
CMYK U: 62, 49, 41, 12
HEX #253746
PMS 560
CMYK C: 38, 48, 73, 17
CMYK U: 71, 49, 56, 27
HEX #1A3C34
PMS 9224
CMYK C: 0, 4, 6, 5*
CMYK U: 0, 4, 6, 5*
HEX #F1E9E0
*custom mix
T Y P O G R A P H Y
T Y P O G R A P H Y
B R A N D B O O K
B R A N D B O O K
HEADLINE
PRINT: Praya Display, Sentence case
DIGITAL: Fraunces Light 300
SUB HEADLINE
PRINT: Copperplate, Uppercase
DIGITAL: Balthazar
BODY COPY
PRINT: Latienne, Sentence case
DIGITAL: Fraunces Thin 100
L O G O S
L O G O S
G R A P H I C S
G R A P H I C S
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